Who We are
BairesDev is proud to be the fastest-growing company in America. With people in five continents and world-class clients, we are only as strong as the multicultural teams at the heart of our business. To consistently deliver the highest quality solutions to our clients, we only hire the Top 1% of the best talents and nurture their professional growth on exciting projects.
Brand Marketing and Communications Director at BairesDev
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We are looking for a Brand Marketing and Communications Director to join our Marketing team. This professional will be responsible for developing the overall brand and communications strategy and directing the execution of highly effective marketing plans through a deep understanding of our target market, which in turn, achieves profit and maximizes the brand’s long-term potential.
What You’ll Do:
- Lead and coordinate the Brand Development, Brand Communications, Client Experience Marketing, Internal Marketing, and Employer Branding teams, as well as aid and enable the Sales and Client Services teams in their efforts to acquire new clients and generate new business opportunities from existing ones.
- Lead our external communications team to produce high-quality content that engages customers and builds brand recognition.
- Identify how our brand is currently positioned in the market, design a research-based brand strategy, and anticipate consumer trends, keeping the brand up to date by developing consistent pilot brand initiatives.
- Analyze customer knowledge, trends, market analysis, and best marketing practices to create successful brand strategies, ensuring the development and maintenance of the brand messaging and visual elements.
- Guide the creative department in the development of content and materials which include websites, press releases, newsletters, presentations, events, all manners of collateral, and other tools, ensuring appropriate messaging and brand strategy are effectively executed.
- Research and determine product weaknesses and areas to overcome with developing brand identity.
- Guide the development and execution of marketing campaigns aimed at communicating the brand message.
- Champion the communication of our brand, align the company around foundational concepts, increase brand awareness, and build a market position.
- Influence, develop, communicate and commit to the organization's vision, goals and strategies and translate them into action plans.
Here’s what we are looking for:
- Proven work experience as a Brand Development and Communications marketing director, with a strong understanding of how current digital marketing channels work.
- Experience in managing a large high-performance team.
- Solid knowledge of online marketing tools and best practices.
- A versatile, highly motivated, flexible, and service-oriented individual, experienced in networking and influencing decision-makers.
- Excellent prioritization, time management, and organizational skills.
- Excellent analytical and project management skills.
- Advanced English level.
How we do make your work (and your life) easier:
- 100% remote work.
- Hardware setup for you to work from home.
- Paid parental leave, vacation & holidays.
- Diverse and multicultural work environment.
- An innovative environment with the structure and resources of a leading multinational.
- Excellent compensation — well above the market average.
- Here you can grow at the speed of your learning curve.
Our people work remotely but with a consistent and robust culture that promotes diversity and teamwork. To continue being the leading software development company in Latin America, we want to ensure that every BairesDev member gets the best growth and professional development opportunities in a diverse, welcoming, and innovative environment.
Every BairesDev team member brings something unique to our company.
We want to hear your story. Apply now!
